Graphika

Context

Graphika is a social intelligence company that wanted to transform its service-based model into a SaaS product. I joined as a Senior UX Designer to design the experience from the ground up, working within significant technical constraints as the backend was being rebuilt.

How I approached this project:

• Synthesized previous research and conducted user workshops to define three product spaces.
• Facilitated cross-functional alignment through design sprints and a phased roadmap.
• Designed within technical constraints using an iterative "ship fast, learn fast" approach.
• Built a design system to ensure consistency across a distributed engineering team.

Results:

• ~20% reduction — in time clients spent contacting support for data requests.
• Weekly → daily — analyst insight delivery.
• ~90% daily active users — within the first month.
• Design as strategic function — established within the organization.