The Challenge:

Redesign the platform to serve a broader market segment (intelligence readers vs. just expert analysts) while integrating AI capabilities and staying ahead of competitors.

My Role:

Lead UX Designer — Led complete redesign while maintaining existing platform, conducted new user research, facilitated discovery workshops, and experimented heavily with AI-powered prototyping tools.

The Approach:

• Conducted 10 user interviews revealing a "breadth vs. depth" distinction
• Designed three strategic capabilities: search-first navigation, analytical suite, and AI-assisted features throughout the redesign
• Used AI prototyping tools (v0, Lovable) to accelerate iteration cycles by ~50%
• Aligned design decisions with evolving business strategy (market expansion + AI positioning)

The Impact:

• 30% increase in analyst-written insights through AI-generated starting points
• Maintained >90% daily active user rate despite significant UI changes
• Search became #1 entry point to platform
• Analytical suite became key differentiator in sales conversations
• Platform became primary intelligence dashboard displayed 24/7 in a client's operations center